Kao’s “Welcome To My Modern Parenthood” Phase 2

~ Posted on Monday, July 24, 2017 at 2:30 PM ~

As a busy mum with 4 kiddos between 7 months old to 8 years old, I have started to really cut down on doing product reviews to focus on our childcare and family life, home cooking, helping with hubby's administration site of the business and sharing informational articles on my FB fan page so I am only accepting and prioritizing products that can fit into our family dynamics (especially books on parenting or educational stuff, family products, something along those genre)

Over a year ago, the "Welcome to My Modern Parenthood" (WTMMP) campaign was launched to help new and anxious parents with minimal to zero know-how in transitioning into effortless, enjoyable parenthood through insights and education and I had a pleasant and wonderful experience reviewing products from Merries and Kao, so when I was contacted recently for another review, I immediately say yes! I mean, good stuff, how can one say no?!!!  

I'm a full-time mummy

This year, back by a popular demand, Kao Malaysia launched the Phase 2 of its highly successful “Welcome To My Modern Parenthood” campaign with the expanded “The Secret to My Modern Parenthood” parenting guidebook and enhanced home care solutions with a range of product brands like Merries, Magiclean and Attack.

Welcome to My Modern Parenthood

Phase 2 of the campaign is to give the consumers an opportunity to interact with Kao's products and learn how to properly use them. The improved guidebook now has a total of 18 chapters with topics on caring for a child into toddlerhood plus tips from experts, doctors and key opinion leaders. A total of 40,000 copies of the guidebook will be distributed this year through NGOs, hospitals and other childcare partners. Excited parents can also download the book for free through this website link: www.kao.com/my/my-modern-parenthood/index.html.

I'm a full-time mummyWe received the following products this time, they are basically the 3 ideal home care solutions:

  • Japan’s No.1* Baby Diaper, MERRIES (M and L size);

  • Japan’s No.1* Home Care Range, MAGICLEAN; 

  • Japan’s No.1* Laundry Brand, ATTACK

* Based on value share data reported by Intage, SRI for the Heavy Duty Laundry Detergent Category. (January 2016 to December 2016)


After all these years, I am still impressed with Merries diapers. Just love, love, love their pants diapers, so comfortable and yet snuggly and protectively ensuring no spillout or mess! I did say I love their diapers right? Pictures below taken of our 2nd kiddo when I reviewed Merries diapers back in year 2013 when it entered Malaysian market and now, 4 years on (with 2 more kiddos in the family since then), we are still very much happy and satisfied that our kiddos are still able to reap the benefits of such awesome products as they grow along!

We are also impressed with the Magiclean range of products and have used them in our house as well as in hubby's office. A must have range of products, really!!

As for the ATTACK range of products, I feel that the liquid detergent is not bad as well even though we use powder detergent before this. The detergent smells good and cleans our clothes wonderfully. The softener also made our clothes smooth and soft. Also, do take note the Attack “Hygiene and Anti-Bacterial” range now has a newly created anti-bacterial formulation from Japan, which keeps clothes smelling fresh longer as it offers sweat and odour prevention all day long. Coolness!

To sum up our experience, I'm so ever grateful and blessed to be given the opportunity again to review the wonderful range of products from Kao & Merries and yes, I do believe that they will truly transform your parenting life and makes it way more convenient for you to do your house chores!  

Such true happiness that you can only experience when you know you and your loved ones are in the hands of good quality products and reputable brand name!

I'm a full-time mummy

Kao is powering up this year’s campaign by going nationwide – including East Malaysia, with close to 100 road shows and 3 major events at shopping malls in Klang Valley, Penang and Johor Bahru.

There is a roadshow coming up in July 2017, details below:

Roadshow: Date : July 27 – 30, 2017        Venue : Queensbay Mall Penang.

For details please check out www.kao.com/my/my-modern-parenthood/index.html.

WTMMP FB page: https://www.facebook.com/wtmmp/

I'm a full-time mummy

Do note that I received no monetary compensation for this review, I was provided with the products in order to facilitate my review. All opinions expressed in this post are my own. Please do your own research when purchasing products, as your opinions may differ from mine.

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I'm a full-time mummy

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